Communication-Public Relation Assignment Example | Topics and Well Written Essays - 250 words

Communication-Public Relation - Assignment Example oach would not necessarily work in the event that a boss requires that his employees exhibit strong independent character traits, that allow for them to take the initiative and effectively address issues without constantly trying to come across as likable (Scheer, 2009). This position is further supported by research conducted by career edge which on a sample size of 1,118 Ontarians that found that 82 percent of individuals aged between 18 and 29 years actually preferred to being in workplace environments that offered them a balance between independence and teamwork (Taylor 2010). In a further demonstration of the research dubbed 5 myths established that 34% of individuals in this age category preferred that cubicle styled office structures that offered more independence and privacy to employees as opposed to using the open-concept of the more hyper-casual offices that offered less independence and privacy. I agree with the results of the survey that also established that this generation –Y ers are quite keen to understand the given corporate culture, however they do not what a boss whose acts like a best friend and instead prefer having bosses who act like mentors and provide them with a lot of feedback on their work (Taylor, 2010). Concepts such as employees going well above and beyond what their employees require of them, striving to establish good networks, and always ensuring that they display enthusiasm and energy are valuable tips that are not only useful during the internship period, but are also critical work ethics that should be observed by those wishing to be good employees (Internweb, 2014). Taylor, L. (2010). Career Edge Study: What twentysomethings want from their jobs. Retrieved on 27, May 2014,

Consumer Behaviour (Conduct a literature review on the topic of Essay

Consumer Behaviour (Conduct a literature review on the topic of consumption meaning) - Essay Example Needs can only be identified and prioritized if we apprehend how consumers give meanings to those needs. This document analyzes the meaning that consumers give to consumption by examining various academic literatures. Consumers have a personal domain of knowledge which is nurtured and affected by their native habitat, social environment and culture. Their buying behavior is based on the intuitive knowledge that they possess in their personal repository. This knowledge gives them meaning and value. They ascribe these meanings to marketed products, services, images, ideas and experiences and behave on the basis of these meanings (Arnould, Price & Zinkhan 2004). Meaning can be defined as the extent to which a consumer holds something highly regarded and places a high value on it (Hirschman 1991). To have a better understanding of the term consumption meaning let us turn to semiotics, a branch of cultural anthropology focused on study of signs. A sign is anything that stands for something else (Arnould, Price & Zinkhan 2004). The sign can be communicated through a corporate logo or a brand symbol. â€Å"A brand is a sign for the field of meanings consumers integrate into their personal space to enhance, complement or transform themselves and their world† (Oswald 2003). For instance, a logo of â€Å"Nike† or the brand â€Å"Sony† represents as a sign to the consumers. Consumers perceive these products based on their own experience and are brands or products are given different meanings by different consumers. Semiotics is a three part system and it’s also called as semiotic triangle. It involves a sign, object and an interpretant. For example, Toyota a renowned automobile company would be the object, its logo or brand name would be the sign and â₠¬Å"reliable†, â€Å"comfortable† and â€Å"long lasting† will be the interpretation regarding the brand â€Å"Toyota† made by different consumers. Each semiotic triangle exists within a particular cultural context